For years, brands chased mega influencers with millions of followers. But in 2025, Singapore’s most successful influencer campaigns are powered by something smaller — and much more effective.

Enter the micro and nano influencer.

In Singapore’s fast-evolving social media landscape, one debate dominates every marketing meeting:
👉 Should we focus on TikTok or Instagram for influencer marketing?

Both platforms are powerful — but their audience behavior, algorithm, and ROI differ significantly.

Influencer marketing has become one of the most powerful ways for brands in Singapore to connect with audiences authentically. But one of the most common questions brands ask is — how much does influencer marketing actually cost in 2025?

Livestream selling has rapidly become one of the most effective ways for brands in Singapore to connect with audiences, showcase products, and drive sales in real-time. From TikTok Live to Shopee Live, consumers are increasingly shopping while they watch engaging livestreams.

For brands, the key is not just “going live”…

In 2025, two strategies dominate digital marketing in Singapore: User-Generated Content (UGC) and Influencer Marketing.

Both are powerful tools for building brand awareness, driving conversions, and creating authentic content. But which works better for your business?

Livestream selling (also called live commerce) combines live video with real-time shopping features. A host demonstrates a product, engages with viewers, and viewers can purchase instantly without leaving the platform.

Why it works in Singapore…

User-Generated Content (UGC) has exploded in popularity over the last few years — and in 2025, it’s no longer just a “nice-to-have” for brands in Singapore. From TikTok reviews to Instagram Reels, UGC has become one of the most effective ways to build trust, boost engagement, and drive sales.

But one question we hear from brands repeatedly is…

Influencer marketing has become one of the most effective ways for brands in Singapore to reach new audiences, drive awareness, and convert sales. With social media platforms like TikTok, Instagram, and YouTube dominating consumer attention, brands are increasingly working with creators and Key Opinion Leaders (KOLs) to tell their stories.

But here’s the challenge…

UGC-content created and shared by real customers, such as reviews, testimonials, social media posts, and videos-has become far more than a marketing trend. It is now a vital mechanism for building…

User-generated content (UGC) is a goldmine for brands in Singapore seeking authentic engagement, increased trust, and organic reach. But while many brands understand the value of UGC, the real challenge lies in…

User-generated content (UGC) has become a cornerstone of digital marketing in Singapore, where authenticity, community, and digital engagement are paramount. Brands that effectively leverage UGC not only boost engagement…

However, despite its potential, many businesses make critical mistakes that can undermine their campaigns and damage their reputation. This article explores common influencer marketing pitfalls in the Singapore context and provides actionable insights to help brands avoid these missteps…

In Singapore’s thriving digital ecosystem, influencer marketing has become a key pillar for businesses aiming to connect with their target audiences authentically. With social media penetration exceeding 85%…

In Singapore, influencer marketing has become a cornerstone of digital advertising, with brands leveraging influencers—be it nano influencers, micro influencers, or macro influencers—to connect authentically with their audiences. However, as powerful as this strategy is, it comes with risks…

In Singapore’s fast-paced digital economy, local businesses face increasing competition to capture consumer attention. With social media usage at an all-time high—over 85% of Singaporeans…

Influencer marketing is no longer exclusive to B2C brands; it has become a powerful tool for B2B companies aiming to build trust, establish authority, and drive meaningful engagement…

Influencer marketing has become a cornerstone of digital marketing strategies in Singapore, where brands leverage the power of social media personalities to connect authentically with their audiences…

Artificial Intelligence (AI) is transforming the influencer marketing landscape in Singapore, enabling brands to engage audiences more effectively, optimize campaigns, and achieve measurable results…

Influencer marketing is a strategy where brands collaborate with individuals who have significant online followings to promote products or services…