How to Repurpose UGC and Livestream Content into Always-On Social Ads (2025 Strategy for Singapore Brands)
In 2025, content creation isn’t just about producing more — it’s about making your existing content work harder.
User-generated content (UGC) and livestream videos are goldmines of authenticity and engagement. But too often, brands let them fade after one post or stream.
Smart marketers are now turning those assets into “always-on” social ads — continuously running, data-driven creatives that convert viewers into customers 24/7.
In this article, we’ll break down exactly how Singaporean brands can repurpose UGC and livestream clips into scalable ad campaigns — and how Confetti helps businesses make it happen efficiently.
1️⃣ Why UGC and Livestreams Are Perfect for Always-On Ads
A. UGC Feels Real — and Converts
UGC is powerful because it doesn’t feel like an ad.
It’s authentic, social proof-driven, and deeply relatable.
84% of Singaporean consumers say they trust content from real customers more than brand ads.
UGC ads drive up to 3x higher click-through rates and 50% lower cost-per-click (CPC) than branded creatives.
When repurposed well, one creator’s video testimonial can become a long-term performance asset across Meta, TikTok, and YouTube.
B. Livestreams Build Trust and Urgency
Livestream selling has exploded in Singapore thanks to TikTok Shop, Shopee Live, and LazLive.
But the magic doesn’t end when the livestream stops.
Livestream footage contains:
Authentic product demos
Real-time Q&As and reactions
Natural influencer endorsements
By editing those segments into short, punchy ad clips, brands can capture that energy and trust on demand — even after the live show ends.
2️⃣ Step-by-Step: How to Repurpose UGC & Livestreams into Always-On Ads
Step 1: Identify Your Top-Performing Content
Start by reviewing engagement data across platforms:
Which creator videos got the highest saves, comments, or watch time?
Which livestreams drove spikes in sales or traffic?
Confetti helps to flag top-performing UGC and livestream moments that can be converted into ad creatives.
Step 2: Edit for Ad-Length Formats
Social ad platforms each have their sweet spots:
TikTok / Reels: 6–15 seconds
Facebook / Instagram Feed: 15–30 seconds
YouTube Shorts: < 60 seconds
Cut your best-performing clips into these optimized durations.
Add clear value hooks in the first 3 seconds (e.g., “I tested this skincare product for 7 days…”) and a call-to-action at the end.
💡 Confetti’s creative team uses AI-assisted editing to identify emotional peaks — ensuring every second keeps attention.
Step 3: Overlay Copy & Branding Strategically
Always-on ads should look native, not overproduced.
Avoid corporate intros or heavy graphics. Instead:
Keep subtitles consistent with brand fonts.
Add lightweight branding (logo or watermark).
Insert short CTA text (“Shop Now,” “Learn More”).
This maintains authenticity while driving conversions.
Step 4: Test Multiple Variations
UGC and livestream content give you a huge volume of variation — perfect for testing.
Confetti helps brands create 5–10 ad variations per product:
Different creators
Different hooks (“I didn’t expect this to work…” vs “3 reasons why this is my new favorite”)
Different lengths
With proper A/B testing, brands can identify top-performing ad variants and scale them across platforms.
Step 5: Build an Always-On Ad Library
Rather than running one campaign at a time, build a rotating content library.
This approach ensures:
✅ Fresh ads running continuously
✅ No creative fatigue
✅ Better cost efficiency
Confetti structures this process with a content calendar + auto-refresh system — replacing low-performing creatives with fresh UGC each month.
3️⃣ Examples of Repurposing in Action
Example 1: Skincare Brand Livestream Turned Ad Campaign
Original Content: TikTok Live skincare demo
Repurposed As: 15-second product trial ad
Result:
CTR improved by 62%
CPA decreased by 37%
Engagement rate 2.8x higher than studio-shot ads
Example 2: F&B Brand Using Nano Influencer UGC
Original Content: 5 influencer Instagram Reels featuring café experiences
Repurposed As: Facebook video carousel ads
Result:
Reach: +120%
ROAS: 3.5x
Organic reposts from followers increased 40%
💡 Authenticity and diversity of content drove massive re-engagement across platforms.
4️⃣ Where to Run Always-On UGC Ads in Singapore
A. Meta (Facebook & Instagram)
Ideal for retargeting warm audiences.
UGC ads blend seamlessly into Reels and Stories.
Combine with lead forms for instant conversions.
B. TikTok Ads
Leverage “Spark Ads” to boost creator posts directly.
Short, spontaneous content performs best.
Great for top-of-funnel discovery.
C. YouTube Shorts
Works for longer UGC (30–45 sec).
Integrate influencer testimonials or livestream highlights.
D. Shopee Live / TikTok Shop
Repurpose livestreams into “Top Product Highlights.”
Use them as in-platform ads for ongoing conversions.
5️⃣ Benefits of Always-On Social Ads
Consistency - Keep your brand visible every week without new shoots.
Efficiency - Repurpose existing UGC, saving 60–70% on production costs.
Authenticity - Maintain organic, trustworthy vibes that resonate with Gen Z and Millennials.
Scalability - Easily refresh content as more creators join.
With Confetti, brands can manage this at scale — from sourcing creators to transforming raw videos into optimized ad sets.
6️⃣ Confetti’s Framework: Turning UGC into Paid Ad Machines
A. Creator Network + Performance Data
Confetti tracks engagement across thousands of creators to identify which UGC performs best for each industry — beauty, F&B, fashion, lifestyle, etc.
B. Ad Optimization Workflow
Content sourcing
Editing for platform formats
Split testing (copy, format, CTA)
Real-time performance reporting
This cycle repeats every 30 days to keep your UGC ad library fresh and profitable.
C. Measurable Results
Confetti clients see:
3–5x ad ROAS from UGC-based ads
2x faster creative refresh cycles
Up to 60% lower cost per acquisition compared to agency-shot videos
UGC ads don’t just feel authentic — they outperform traditional media.
7️⃣ Common Mistakes to Avoid
❌ Over-branding UGC ads — kills authenticity.
❌ Reusing livestreams without editing — attention spans differ for ads.
❌ Neglecting performance tracking — guessing doesn’t scale.
❌ Ignoring platform differences — what works on TikTok won’t always work on Meta.
Confetti helps brands avoid these pitfalls through structured testing and creative analysis.
8️⃣ The Future of Always-On Content
The line between organic and paid is disappearing.
In 2025, every authentic moment can become an ad — if you have the system to capture, edit, and scale it.
With UGC and livestream content, brands can:
Turn community voices into conversion engines
Run personalized creative at scale
Maintain constant brand visibility without massive budgets
And Confetti is at the forefront of making this seamless.
Repurposing UGC and livestream content isn’t just a cost-saving tactic — it’s a growth strategy.
It transforms your brand’s most authentic moments into ads that convert consistently and build long-term trust.
Let your content work 24/7 — even while you sleep.