The Ultimate Guide to Livestream Commerce in Singapore: Tools, Platforms, and Best Practices
Livestream selling has rapidly become one of the most effective ways for brands in Singapore to connect with audiences, showcase products, and drive sales in real-time. From TikTok Live to Shopee Live, consumers are increasingly shopping while they watch engaging livestreams.
For brands, the key is not just “going live” — it’s about using the right tools, platforms, and strategies to maximize conversions. This ultimate guide walks you through everything you need to launch successful livestream selling campaigns in Singapore in 2025.
What Is Livestream Selling?
Livestream selling (also called live commerce) combines live video and e-commerce. A host or influencer demonstrates a product, engages with viewers, and allows them to purchase instantly — without leaving the platform.
It differs from traditional video marketing because it is:
Interactive: Shoppers can ask questions, comment, and react in real-time.
Immediate: Purchase buttons are integrated directly into the livestream.
Engaging: Entertainment + shopping boosts attention and retention.
Popular Livestream Selling Platforms in Singapore
Choosing the right platform depends on your audience, products, and goals.
1. TikTok Live
Audience: Gen Z and Millennials
Best for: Short-form, entertainment-driven livestreams
Features: Direct purchase via TikTok Shop, analytics dashboard
2. Shopee Live
Audience: Online shoppers seeking deals
Best for: F&B, fashion, electronics, and home products
Features: Built-in ecommerce integration, commission-based model
3. LazLive (Lazada)
Audience: E-commerce shoppers in Singapore and Southeast Asia
Best for: Large-scale campaigns with bundled products
Features: Multi-host support, flash sales, and gamified livestream tools
4. Instagram Live
Audience: Lifestyle & brand communities
Best for: Community-driven, boutique brands
Features: Story promotion, live Q&A, and integrated shopping tags
5. Standalone Tools (Shopline, Shopify)
Audience: Brands with independent e-commerce stores
Best for: Full control over livestreaming + sales
Features: Customizable chat, analytics, and payment integration
Essential Tools for Livestream Selling Success
To run a professional livestream, you need the right tools.
Hardware
Cameras: DSLR, mirrorless, or high-quality phones
Lighting: Ring lights, softboxes, or studio lights for consistent illumination
Microphones: Lapel mics or condenser mics for clear audio
Tripods: To keep shots steady and professional
Software & Analytics Tools
Streaming software: OBS or native platform tools
Analytics platforms: Monitor engagement, sales, click-through rates, and conversion metrics
E-commerce integration tools: Connect livestreams with Shopify, Shopee, or Lazada for instant sales
Best Practices for Livestream Selling in 2025
1. Plan Your Livestream Strategy
Define campaign goals: awareness, sales, or both
Decide on product lineup and pricing/promotion strategies
Choose the right platform(s) and schedule
2. Choose the Right Host / Influencer
Professional hosts or KOLs bring energy, credibility, and audience trust
In-house hosts bring stability and familiarity
Consider co-hosting: one professional host + influencer(s) can boost reach
3. Build Pre-Livestream Hype
Social media teasers and countdowns
Early access or exclusive offers to attract viewers
Collaborate with influencers to promote attendance
4. Keep the Audience Engaged
Live Q&A sessions, polls, flash sales
Interactive giveaways and shoutouts
Showcase multiple product angles
5. Post-Livestream Actions
Retarget viewers with paid ads featuring the livestream content
Offer post-livestream discounts or limited-time offers
Cost Breakdown for Livestream Selling in Singapore
Livestream selling costs vary depending on production quality, platform, and campaign scope.
Host / Influencer Fees - $0 – $2,000+
Host / Influencer Commission - 15% – 25%
Basic Production - <$200
Professional Production - $2,000 – $5,000
Agency-Managed Streams - $5,000 – $15,000+
Platform Fees / Commission - Varies by platform
Tip: Small brands can start with micro-influencers and a simple setup, while larger campaigns benefit from professional studios and multi-platform broadcasting.
Case Study: Successful Livestream Campaigns
Case Study 1: Beauty Product Launch
Platform: TikTok Live
Setup: 2 micro-influencers + 1 professional host
Result: 3,500 viewers, 1,200 products sold, 25% increase in repeat purchases
Case Study 2: F&B Delivery Promotion
Platform: Shopee Live
Setup: Studio production, interactive Q&A, and flash deals
Result: 20% higher order value, sold out limited-time menu
Case Study 3: Footwear Retailer Consistency (Confetti client)
Platform: TikTok Live, Shopee Live, LazLive
Setup: Studio production, 10 professional hosts + 1 macro influencer, various promotion tactics
Result: 8x livestream revenue in just 2 months
Why Work With an Agency Like Confetti
Livestream selling success in Singapore requires strategy, production, and influencer expertise. Confetti helps brands:
Plan end-to-end livestream campaigns
Source and manage influencers or hosts
Handle production, streaming, and analytics
Repurpose content for ongoing marketing campaigns
📩 Want to launch a livestream selling campaign that converts? Contact Confetti today.