The Ultimate Guide to Livestream Commerce in Singapore: Tools, Platforms, and Best Practices

Livestream selling has rapidly become one of the most effective ways for brands in Singapore to connect with audiences, showcase products, and drive sales in real-time. From TikTok Live to Shopee Live, consumers are increasingly shopping while they watch engaging livestreams.

For brands, the key is not just “going live” — it’s about using the right tools, platforms, and strategies to maximize conversions. This ultimate guide walks you through everything you need to launch successful livestream selling campaigns in Singapore in 2025.

What Is Livestream Selling?

Livestream selling (also called live commerce) combines live video and e-commerce. A host or influencer demonstrates a product, engages with viewers, and allows them to purchase instantly — without leaving the platform.

It differs from traditional video marketing because it is:

  • Interactive: Shoppers can ask questions, comment, and react in real-time.

  • Immediate: Purchase buttons are integrated directly into the livestream.

  • Engaging: Entertainment + shopping boosts attention and retention.

Popular Livestream Selling Platforms in Singapore

Choosing the right platform depends on your audience, products, and goals.

1. TikTok Live

  • Audience: Gen Z and Millennials

  • Best for: Short-form, entertainment-driven livestreams

  • Features: Direct purchase via TikTok Shop, analytics dashboard

2. Shopee Live

  • Audience: Online shoppers seeking deals

  • Best for: F&B, fashion, electronics, and home products

  • Features: Built-in ecommerce integration, commission-based model

3. LazLive (Lazada)

  • Audience: E-commerce shoppers in Singapore and Southeast Asia

  • Best for: Large-scale campaigns with bundled products

  • Features: Multi-host support, flash sales, and gamified livestream tools

4. Instagram Live

  • Audience: Lifestyle & brand communities

  • Best for: Community-driven, boutique brands

  • Features: Story promotion, live Q&A, and integrated shopping tags

5. Standalone Tools (Shopline, Shopify)

  • Audience: Brands with independent e-commerce stores

  • Best for: Full control over livestreaming + sales

  • Features: Customizable chat, analytics, and payment integration

Essential Tools for Livestream Selling Success

To run a professional livestream, you need the right tools.

Hardware

  • Cameras: DSLR, mirrorless, or high-quality phones

  • Lighting: Ring lights, softboxes, or studio lights for consistent illumination

  • Microphones: Lapel mics or condenser mics for clear audio

  • Tripods: To keep shots steady and professional

Software & Analytics Tools

  • Streaming software: OBS or native platform tools

  • Analytics platforms: Monitor engagement, sales, click-through rates, and conversion metrics

  • E-commerce integration tools: Connect livestreams with Shopify, Shopee, or Lazada for instant sales

Best Practices for Livestream Selling in 2025

1. Plan Your Livestream Strategy

  • Define campaign goals: awareness, sales, or both

  • Decide on product lineup and pricing/promotion strategies

  • Choose the right platform(s) and schedule

2. Choose the Right Host / Influencer

  • Professional hosts or KOLs bring energy, credibility, and audience trust

  • In-house hosts bring stability and familiarity

  • Consider co-hosting: one professional host + influencer(s) can boost reach

3. Build Pre-Livestream Hype

  • Social media teasers and countdowns

  • Early access or exclusive offers to attract viewers

  • Collaborate with influencers to promote attendance

4. Keep the Audience Engaged

  • Live Q&A sessions, polls, flash sales

  • Interactive giveaways and shoutouts

  • Showcase multiple product angles

5. Post-Livestream Actions

Cost Breakdown for Livestream Selling in Singapore

Livestream selling costs vary depending on production quality, platform, and campaign scope.

  • Host / Influencer Fees - $0 – $2,000+

  • Host / Influencer Commission - 15% – 25%

  • Basic Production - <$200

  • Professional Production - $2,000 – $5,000

  • Agency-Managed Streams - $5,000 – $15,000+

  • Platform Fees / Commission - Varies by platform

Tip: Small brands can start with micro-influencers and a simple setup, while larger campaigns benefit from professional studios and multi-platform broadcasting.

Case Study: Successful Livestream Campaigns

Case Study 1: Beauty Product Launch

  • Platform: TikTok Live

  • Setup: 2 micro-influencers + 1 professional host

  • Result: 3,500 viewers, 1,200 products sold, 25% increase in repeat purchases

Case Study 2: F&B Delivery Promotion

  • Platform: Shopee Live

  • Setup: Studio production, interactive Q&A, and flash deals

  • Result: 20% higher order value, sold out limited-time menu

Case Study 3: Footwear Retailer Consistency (Confetti client)

  • Platform: TikTok Live, Shopee Live, LazLive

  • Setup: Studio production, 10 professional hosts + 1 macro influencer, various promotion tactics

  • Result: 8x livestream revenue in just 2 months

Why Work With an Agency Like Confetti

Livestream selling success in Singapore requires strategy, production, and influencer expertise. Confetti helps brands:

  • Plan end-to-end livestream campaigns

  • Source and manage influencers or hosts

  • Handle production, streaming, and analytics

  • Repurpose content for ongoing marketing campaigns

📩 Want to launch a livestream selling campaign that converts? Contact Confetti today.

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