Best Livestream Platforms in Singapore for E-commerce Brands (2025 Comparison)

Livestream selling has become one of the most powerful e-commerce tools in Asia — and Singapore is catching up fast.

In 2025, shoppers don’t just scroll through ads; they watch, chat, and buy in real time. Platforms like TikTok Shop, Shopee Live, and Lazada Live are transforming how local brands connect with audiences.

But with so many livestream platforms available, the question most brands ask is:

“Which platform actually works best for my business?”

In this guide, Confetti compares the top livestream platforms in Singapore — their strengths, audiences, and use cases — so you can choose the right one to grow your sales and engagement this year.

1️⃣ Why Livestream Selling Is Exploding in Singapore

A. E-commerce Meets Entertainment

Livestream shopping blends two things Singaporeans love: online convenience and real-time interaction.
Viewers get to:

• See products in action

• Ask questions live

• Enjoy giveaways

It turns shopping into an experience, not just a transaction.

B. Numbers Don’t Lie

• 6 in 10 Singaporeans have watched a livestream before making a purchase.

• Livestream viewers are 3x more likely to convert than regular e-commerce visitors.

• TikTok Shop’s sales volume in Southeast Asia grew over 150% YoY in 2024.

For brands, livestreams are not just marketing tools — they’re sales channels with immediate ROI.

2️⃣ Key Factors to Consider When Choosing a Livestream Platform

Before jumping in, evaluate each platform using these four key dimensions:

• Audience Demographics - Different platforms attract different customer profiles

• Commerce Integration - Direct shopping integration boosts conversion

• Creator Ecosystem - Influencer-driven livestreams outperform brand-only ones

• Analytics & Retargeting - Critical for optimizing ROI

3️⃣ Top Livestream Platforms in Singapore (2025)

A. TikTok Shop Live

Overview:
TikTok Shop Live dominates the Gen Z and Millennial audience. With its short-form content ecosystem and in-app checkout, it’s the most dynamic livestream platform in Singapore.

Key Features:

• In-app shopping cart with seamless checkout

• Integration with UGC and influencer content

• “Shop Now” CTA buttons during live streams

• TikTok Creator Marketplace for brand-host matchmaking

Best For:
Lifestyle, beauty, fashion, and F&B brands targeting 18–35-year-olds.

Confetti’s Take:
TikTok Live offers unbeatable virality and engagement — but it requires content-first strategy. Confetti helps brands pair the right influencers, script the stream flow, and convert entertainment into sales.

Pros:
✅ High reach and discovery via algorithm
✅ Easy shoppable setup
✅ Massive influencer pool

Cons:
❌ Competitive, short attention spans
❌ Requires consistent content posting for visibility

B. Shopee Live

Overview:
Shopee Live remains the e-commerce powerhouse in Singapore, focusing on value-driven shoppers and strong conversion funnels.

Key Features:

• Built directly into the Shopee app

• Offers flash sales, vouchers, and limited-time deals

• Detailed post-livestream analytics (sales, chat engagement)

• Easy onboarding for sellers

Best For:
Mass-market products, consumer goods, electronics, and deals-driven categories.

Confetti’s Take:
Shopee Live is ideal for conversion-heavy campaigns. Confetti’s clients see strong ROI here when pairing nano-influencers with exclusive Shopee voucher drops.

Pros:
✅ Highest conversion rates among price-conscious consumers
✅ Simple checkout process
✅ Reliable analytics

Cons:
❌ Lower entertainment value compared to TikTok
❌ Limited creative flexibility in stream design

C. LazLive (Lazada Live)

Overview:
Lazada’s livestream ecosystem caters to slightly older and more premium shoppers. It’s known for strong integration with LazMall and brand-owned channels.

Key Features:

• High production value capabilities

• Integration with brand stores and vouchers

• Ability to schedule upcoming livestreams with reminders

Best For:
Established brands, electronics, lifestyle, and luxury products.

Confetti’s Take:
LazLive performs best when storytelling meets shopping. Confetti helps brands design branded livestream sets and coordinate cross-platform promotion.

Pros:
✅ Strong branding opportunities
✅ Loyal, affluent customer base
✅ Robust backend analytics

Cons:
❌ Smaller audience base than Shopee or TikTok
❌ Higher creative setup cost

D. Facebook Live + Instagram Live Shopping

Overview:
Meta’s livestream capabilities remain relevant — especially for SMEs and local businesses with existing communities.

Key Features:

• Stream directly to Facebook or Instagram followers

• Pin product links in chat

• Integrates with Meta Ads for retargeting

Best For:
Local boutiques, food brands, and service-based businesses building community.

Confetti’s Take:
These platforms are great for brand-owned engagement, but not direct impulse sales. Confetti often combines Meta livestreams with UGC-driven remarketing ads for full-funnel impact.

Pros:
✅ Familiar tools
✅ Strong engagement for loyal audiences
✅ Integrated Meta Ads ecosystem

Cons:
❌ No native checkout (links redirect externally)
❌ Harder to discover new audiences organically

E. YouTube Live Shopping

Overview:
Still in early adoption in Singapore, YouTube Live Shopping is emerging for long-form content and educational product demos.

Key Features:

• Integrated product pins and links

• Ideal for detailed storytelling and tutorials

• Longest viewer watch time among all platforms

Best For:
Tech products, home appliances, educational, or B2B verticals.

Confetti’s Take:
Perfect for brands that want deeper engagement and storytelling. Confetti helps brands repurpose long-form livestreams into shorter UGC ad clips post-event.

Pros:
✅ High watch time
✅ Strong SEO and search visibility
✅ Ideal for educational formats

Cons:
❌ Smaller live shopping audience
❌ Less spontaneous engagement

4️⃣ Platform Comparison Summary

TikTok Live

• Audience: Gen Z / Millennials

• Conversion Potential: ⭐⭐⭐⭐

• Recommendation: Best for virality & discovery

Shopee Live

• Audience: Mass market

• Conversion Potential: ⭐⭐⭐⭐⭐

• Recommendation: Best for ROI & vouchers

LazLive

• Audience: Affluent / Branded

• Conversion Potential: ⭐⭐⭐

• Recommendation: Best for premium storytelling

Meta Live

• Audience: Community / SMEs

• Conversion Potential: ⭐⭐

• Recommendation: Best for owned-audience engagement

YouTube Live

• Audience: Niche / Educational

• Conversion Potential: ⭐⭐

• Recommendation: Best for long-form content

5️⃣ Confetti’s Livestream Solutions for Brands

Confetti is Singapore’s leading livestream marketing agency, helping brands design, manage, and optimize livestream campaigns from start to finish.

A. Full-Service Production

From scripting and set design to camera setup and live moderation — Confetti handles everything.

B. Influencer Host Matching

Access to hundreds of livestream-trained influencers who understand product storytelling and audience engagement.

C. Real-Time Data & Optimization

Confetti tracks engagement, retention, and conversion data live — allowing mid-stream adjustments to maximize ROI.

D. Post-Livestream Repurposing

Every livestream can become 10+ ad creatives for TikTok, Meta, or YouTube — extending the content lifespan far beyond the live session.

6️⃣ Case Study: E-commerce Brand on TikTok Live and Shopee Live

Client: Footwear retailer expanding into TikTok Shop and Shopee Live
Strategy: Partnered with 4 influencers on TikTok Live and a consistent inhouse TikTok Live & Shopee Live streams of >120 hours a month
Results:

• 10+x return on ad spend (ROAS)

• 8x revenue growth

Key Insight:
Micro influencers and inhouse hosts drove more engagement per viewer than celebrity hosts — proving that authenticity outperforms fame in livestream commerce.

7️⃣ How to Choose the Right Livestream Platform for Your Brand

Mass-Market Products

• Shopee Live

• Built for conversions and deals

Youth / Trend Brands

• TikTok Live

• Virality, discovery, and short-form culture

Luxury / Premium Brands

• LazLive

• Storytelling and branding control

Community Businesses

• Meta Live

• Loyal audiences, repeat engagement

Educational or Tech

• YouTube Live

• Deep product explanation

Confetti helps brands combine platforms strategically — e.g., livestream on TikTok/Shopee/LazLive, retarget on Meta, and repurpose to YouTube Shorts for SEO.

8️⃣ Future of Livestream Selling in Singapore

Expect livestream selling to evolve beyond one-off campaigns into always-on content ecosystems.
Key trends Confetti is tracking:

• AI-powered personalization in livestream recommendations

• Virtual livestream studios with automated lighting and transitions

• Livestream–UGC hybrid ads driving consistent engagement

Brands that build livestream-first marketing systems today will dominate tomorrow’s digital commerce.