Livestream Commerce in Singapore: Strategies, Costs, and Case Studies
If you’ve scrolled through TikTok Live, Shopee Live, or Lazada recently, you’ve probably noticed something: livestream selling is booming in Singapore.
What started as a trend in China has quickly taken root across Southeast Asia, with Singaporean shoppers increasingly comfortable buying products during livestream events. For brands, livestream selling offers a unique mix of entertainment, engagement, and instant conversions.
But how much does livestream selling cost? And what strategies actually work in Singapore? In this guide, we’ll explore:
What livestream selling is and why it’s growing
The key strategies for running successful livestream campaigns
Cost breakdowns for livestream selling in Singapore
Real case studies of livestream success
How brands can get started in 2025
What Is Livestream Selling and Why It’s Growing in Singapore
Livestream selling (also called live commerce) combines live video with real-time shopping features. A host demonstrates a product, engages with viewers, and viewers can purchase instantly without leaving the platform.
Why it works in Singapore:
High mobile penetration: Nearly 90% of Singaporeans shop online via mobile.
Trust factor: Live video builds credibility as viewers can see the product in action.
Interactivity: Shoppers ask questions, get instant answers, and feel part of a community.
Entertainment-driven shopping: Audiences don’t just watch for deals—they watch for fun.
In 2025, livestream selling is especially popular in beauty, F&B, fashion, electronics, and lifestyle products.
The Benefits of Livestream Selling for Brands
Boosts Conversion Rates – Some livestream campaigns achieve conversion rates 5–10x higher than static ads.
Builds Brand Trust – Seeing products live creates transparency.
Creates Urgency – Limited-time deals + live countdowns push instant purchases.
Generates Content – Brands can repurpose livestream footage into ads or social posts.
Direct Sales Channel – Livestreams can integrate directly with e-commerce platforms.
Strategies for Successful Livestream Selling Campaigns
Running a livestream isn’t as simple as hitting “Go Live.” To drive results, brands need a structured approach.
1. Pick the Right Platform
Shopee Live & LazLive – Best for e-commerce heavy categories (fashion, electronics, beauty).
TikTok Live – Great for Gen Z and entertainment-driven selling.
Instagram Live – Best for brand communities and lifestyle niches.
Standalone tools (e.g. Shopline, Shopify integrations) – For brands running independent e-commerce.
2. Choose the Right Hosts or KOLs
Professional hosts – Skilled at selling, driving engagement, keeping energy high.
Influencers/KOLs – Bring credibility and their built-in audience.
Hybrid model – Professional host + influencer co-hosting works best for bigger campaigns.
3. Build Pre-Livestream Hype
Teasers on TikTok/Instagram Stories.
Exclusive “only during livestream” discounts.
Collaborations with influencers to drive attendance.
4. Keep Viewers Engaged During the Stream
Live Q&A sessions.
Flash sales every 15 minutes.
Polls, giveaways, and shoutouts.
Pinning featured products on screen.
5. Follow Up After the Livestream
Send replay highlights to those who missed it.
Retarget viewers with paid ads using UGC clips.
Offer post-livestream promotions to drive late conversions.
For a full breakdown of tools, platforms, and best practices for livestream selling, check out our ultimate guide here.
How Much Does Livestream Selling Cost in Singapore?
Livestream campaign costs vary depending on production quality, host selection, and campaign scope.
1. Host / Influencer Fees
Nano/Micro KOLs (1k–50k followers): $0 – $500 per livestream
Mid-tier Influencers (50k–200k followers): $500 – $2,000
Macro KOLs (200k+ followers): $2,000+
2. Commission Fees
All livestream hosts regardless of size, will usually command 15% – 25% commission on all sales attributed to the livestream session
3. Production Costs
Basic Setup (phone + ring light): Minimal, <$200
Professional Setup (multi-camera, studio, lighting): $2,000 – $5,000 per stream
Agency-Managed Livestreams: $5,000 – $15,000 depending on scale
4. Platform Fees
Some platforms take commission on sales (e.g., Shopee, Lazada).
TikTok Live integrates directly with TikTok Shop (commission rates apply).
Livestream Selling Case Studies
Case Study 1: Beauty Brand Boosts Conversions
A Singapore skincare brand worked with 5 micro-influencers for TikTok Live campaigns. By combining limited-time offers with product demos, they achieved:
3.5x higher conversion rates compared to static ads
20% increase in repeat customers within 2 months
Case Study 2: F&B Brand Increases Basket Size
An F&B delivery service ran Shopee Live sessions with a professional host. By bundling family meal sets with free delivery during the livestream, they saw:
25% higher order values during livestreams vs. regular days
15% uplift in app downloads in the same month
Case Study 3: Footwear Retailer Scales Livestream Operations
A mid-sized footwear brand worked with Confetti to run both brand and influencer livestreams in Singapore. The result was exceptional:
Over 1 million live impressions per month
8x livestream revenue in just 2 months to a steady >$100k per month
Enhanced brand visibility, increasing customer LTV
Should Your Brand Try Livestream Selling in 2025?
If your target audience shops online (hint: they do), livestream selling is no longer optional — it’s a competitive necessity.
Whether you’re a local SME or a regional brand, livestream selling offers a powerful way to:
Build deeper connections with your audience
Drive immediate conversions
Repurpose content for ongoing campaigns
At Confetti, we help brands in Singapore design end-to-end livestream selling campaigns — from strategy and influencer partnerships to production and analytics.
📩 Want to launch your first livestream selling campaign? Contact us below.