Top KOL / Influencer Marketing Agencies in Singapore (2025 Guide & Pricing)
KOL / Influencer marketing has become one of the most effective ways for brands in Singapore to reach new audiences, drive awareness, and convert sales. With social media platforms like TikTok, Instagram, and YouTube dominating consumer attention, brands are increasingly working with creators and Key Opinion Leaders (KOLs) to tell their stories.
But here’s the challenge: with so many agencies offering influencer marketing services in Singapore, how do you choose the right partner for your brand?
In this guide, we’ll cover:
Why brands work with influencer marketing agencies
How to evaluate the right agency partner
A list of top influencer agencies in Singapore this year
Typical pricing models and what you can expect to pay
How to decide which agency is the best fit for your business
Many brands wonder whether UGC or influencer campaigns deliver better ROI — we cover this in detail here.
Why Work With a KOL / Influencer Marketing Agency in Singapore?
While some brands attempt to manage influencer campaigns in-house, working with a specialized agency offers key advantages:
Access to influencer networks: Agencies already have relationships with thousands of creators across niches (fashion, beauty, food, fitness, tech, etc.).
Data-driven matching: Good agencies don’t just pick influencers based on follower counts; they analyze engagement rates, audience demographics, and brand alignment.
Campaign execution: From contracts to content approvals to performance tracking, agencies handle the heavy lifting so brands can focus on results.
Scale: Running 5 influencer activations is manageable in-house. Running 100 across TikTok, Instagram, and YouTube isn’t—agencies make scale possible.
Compliance & safety: Agencies ensure campaigns comply with Singapore’s advertising standards and protect brands from influencer missteps.
How to Choose the Right KOL / Influencer Agency (Key Factors)
Not all influencer marketing agencies are created equal. When evaluating potential partners, consider these factors:
Experience in your industry – Has the agency run successful campaigns for brands like yours (e.g., F&B, skincare, tech, retail)?
Influencer network diversity – Do they cover macro-influencers, micro-creators, and niche communities?
Technology & reporting – Can they provide data on reach, engagement, conversions, and ROI?
Creative support – Do they only connect you with influencers, or do they also help craft campaign concepts and content formats?
Pricing transparency – Are costs clear upfront? Some agencies mark up influencer fees heavily; others work more transparently.
Top KOL / Influencer Marketing Agencies in Singapore
Here are some of the notable agencies shaping the influencer landscape in Singapore:
1. Confetti
Confetti specializes in UGC creation, KOL / influencer marketing, and livestream commerce. With a strong focus on measurable ROI, Confetti helps brands design campaigns that don’t just generate views, but drive real business outcomes.
Strengths: Multi-format expertise (UGC + KOL + livestream), localized insights into Singaporean consumer behavior.
Services: Influencer campaigns, UGC video production, livestream commerce, content strategy.
Best for: Brands that want full-funnel influencer activations—from awareness to direct sales.
2. Partipost
One of Singapore’s largest influencer platforms, Partipost connects brands with a massive network of micro- and nano-influencers across Southeast Asia.
Strengths: Scale and reach; self-serve campaign management.
Best for: Large-scale awareness campaigns with hundreds of creators.
3. Kobe Global Technologies
A data-driven influencer agency that focuses on performance metrics and campaign analytics.
Strengths: Strong reporting capabilities and campaign tracking.
Best for: Brands that need in-depth performance data and ROI-focused influencer marketing.
4. Gushcloud
A regional powerhouse with a presence across Asia, Gushcloud works with top-tier influencers and celebrities.
Strengths: Access to celebrity KOLs and cross-border campaigns.
Best for: Big brands looking for regional campaigns or celebrity endorsements.
5. SocialJet
An upcoming influencer marketing agency in Singapore, focusing on virality
Strengths: Virality through influencer content
Best for: Brands looking for top funnel impressions
(Tip: While these agencies are notable, the “best” agency depends on your brand’s size, goals, and budget. For many SMEs, a focused boutique agency like Confetti offers more flexibility and personalized attention.)
Typical Pricing for Influencer Marketing in Singapore
Influencer marketing costs in Singapore vary based on influencer type, platform, and campaign goals. Here’s a rough breakdown:
Nano-influencers (1k–10k followers): SGD $50–$300 per post
Micro-influencers (10k–50k followers): SGD $300–$1,000 per post
Mid-tier influencers (50k–200k followers): SGD $1,000–$5,000 per post
Macro-influencers (200k–500k followers): SGD $5,000–$10,000 per post
Celebrities / KOLs (500k+ followers): SGD $10,000+ per post
Agency fees are usually added on top of influencer rates and vary depending on the agency.
👉 Pro Tip: Don’t just focus on cost per post. Consider engagement rates, audience relevance, and potential ROI. Sometimes, 10 micro-influencers can outperform 1 celebrity influencer at the same budget.
Case Example: SME vs. Enterprise Campaign
SME Campaign (SGD $5,000 budget)
10–15 micro-influencers on Instagram & TikTok
Content reposted on brand’s channels
Goal: awareness + user engagement
Enterprise Campaign (SGD $50,000 budget)
Mix of micro, mid-tier, and 1 macro-influencer
Cross-platform: TikTok, Instagram, YouTube
Includes content rights for ads
Goal: product launch with measurable sales lift
Final Thoughts: Finding the Right Fit for Your Brand
Influencer marketing in Singapore is no longer about vanity metrics—it’s about strategic storytelling, measurable ROI, and strong brand-influencer alignment.
When choosing an influencer marketing agency in 2025, focus on:
Whether they understand your industry and audience
Their ability to combine creativity with analytics
Transparent pricing and proven results
At Confetti, we believe in creating campaigns that don’t just generate hype but convert into leads, sales, and brand loyalty. Whether you’re a fast-growing startup or an established brand, our team can help you unlock the full power of influencers, UGC, and livestream commerce.
📩 Ready to scale your brand with influencer marketing? Let’s work together.