How Much Does Influencer Marketing Cost in Singapore (2025 Guide)
Influencer marketing has become one of the most powerful ways for brands in Singapore to connect with audiences authentically. But one of the most common questions brands ask is — how much does influencer marketing actually cost in 2025?
The truth: costs vary widely depending on influencer type, platform, content format, and campaign goals. In this guide, we’ll break down realistic ballpark influencer marketing pricing in Singapore, what affects costs, and how you can maximize ROI with a trusted partner like Confetti.
Why Influencer Marketing Costs Vary So Widely
Influencer marketing isn’t one-size-fits-all. A campaign can cost as little as $500 or as much as $50,000+, depending on your strategy.
The main factors that affect pricing are:
Influencer tier (follower size and engagement)
Platform (TikTok, Instagram, YouTube, etc.)
Content type (video, static post, story, livestream)
Usage rights and exclusivity
Campaign objectives (awareness vs. conversions)
Average Influencer Marketing Rates in Singapore (2025)
Here’s a general benchmark of average influencer rates in Singapore by tier and platform.
Nano-influencers (1k–10k followers): SGD $50–$300 per post
Micro-influencers (10k–50k followers): SGD $300–$1,000 per post
Mid-tier influencers (50k–200k followers): SGD $1,000–$5,000 per post
Macro-influencers (200k–500k followers): SGD $5,000–$10,000 per post
Celebrities / KOLs (500k+ followers): SGD $10,000+ per post
💡 Note: These are estimates for 2025 and vary by niche, engagement rate, and campaign deliverables.
Platform Breakdown: Where Your Budget Goes Further
TikTok
Fastest-growing influencer platform in Singapore.
High engagement and discovery rate, but content lifespan is shorter.
Great for product discovery and brand awareness.
💰 Average cost: $300–$2,500 per video depending on tier.
Still dominant for lifestyle, beauty, and F&B campaigns.
Carousel posts + stories remain strong performers alongside Reels.
💰 Average cost: $250–$3,000 per campaign.
YouTube
Highest content production cost but longest shelf life.
Perfect for detailed reviews and tutorials.
💰 Average cost: $800–$8,000 per video.
Livestream Selling
Exploding in 2025 due to TikTok Shop and Shopee Live.
Combines influencer + performance marketing.
💰 Average cost: $300–$500 + 15-25% commission per session depending on duration.
What’s Included in Influencer Pricing
When you engage an influencer or agency, your payment often includes:
Content creation & posting
Usage rights (limited duration)
Engagement and reporting metrics
Creative concept alignment
Coordination and review cycles
When you partner with Confetti, all campaigns are end-to-end managed, meaning you get creative strategy, influencer sourcing, briefing, negotiation, posting, and reporting — with zero guesswork.
Agency Fees vs. Direct Collaborations
Working Directly with Influencers
✅ Cheaper upfront
❌ Time-consuming (DMs, negotiations, contracts)
❌ Limited data or post-campaign reporting
Working with an Agency like Confetti
✅ Streamlined influencer sourcing from a vetted database
✅ Campaign strategy & creative direction
✅ Automated contracts, approvals, and analytics
✅ Guaranteed content delivery timelines
In most cases, agencies like Confetti charge a variable management fee, depending on the campaign’s complexity. For most brands, this saves weeks of internal coordination and improves performance consistency.
How to Budget for Influencer Campaigns
A good rule of thumb in Singapore:
💡 Budget between 5–15% of your total marketing spend on influencer campaigns.
Example:
If your monthly marketing budget is $10,000, allocate $1,000–$1,500 for influencer marketing.
You can structure your campaigns like this:
Nano & micro influencers for awareness at scale.
Mid-tier influencers for storytelling and engagement.
Livestream hosts for conversion-driving sessions.
Confetti often helps clients mix influencer tiers strategically, ensuring maximum ROI while maintaining authenticity.
Hidden Costs to Consider
Content Usage Rights:
If you want to reuse influencer content for ads, there’s often an additional fee (typically 20–50% of the original post cost).Exclusivity:
If you require influencers not to work with competitors for a period, expect 15–30% additional cost.Boosting / Whitelisting:
When you run influencer content as paid ads from their accounts, you’ll need ad budget + agency handling fees.
Case Study: Confetti Campaign ROI Example
A Singapore beauty brand partnered with Confetti for a TikTok influencer campaign featuring 10 micro-influencers.
Budget: $6,000
Total views: 850,000
Engagement rate: 8.5%
Cost per engagement: $0.08
Sales uplift (tracked via codes): +22%
By using data-driven creator selection and trend-based scripting, Confetti helped the brand outperform industry averages with a 4.8x ROI.
How to Measure ROI from Influencer Campaigns
Confetti measures every campaign using these KPIs:
Reach and impressions
Engagement rate (ER%)
Cost per engagement (CPE)
Click-through rate (CTR)
Conversions and sales lift
We also use first-party influencer analytics and UTM tracking to attribute sales accurately — giving you transparent ROI reporting.
How Confetti Can Help You Save on Influencer Costs
At Confetti, we help brands streamline influencer marketing across:
Influencer discovery and vetting
Campaign management and briefing automation
Livestream commerce and conversion optimization
Performance tracking and optimization
Because we manage so many different types of campaigns each year, our team can negotiate better influencer rates and ensure content quality control across every campaign.
If you want to make every influencer dollar count — Confetti helps you do it efficiently, transparently, and measurably.
Final Thoughts: Influencer Marketing Costs Are an Investment
In 2025, influencer marketing in Singapore isn’t just about reach — it’s about relationships and results. Whether you’re a startup or established brand, understanding the true cost of influencer marketing helps you budget smarter and get better outcomes.
With the right mix of data, creativity, and local expertise, Confetti empowers brands to turn influencer campaigns into high-performing marketing assets.
🎯 Ready to plan your influencer campaign?
Talk to Confetti’s strategy team today — we’ll help you design an influencer campaign that fits your goals, budget, and timeline.